Marani Expands Distribution of Its Ultra-Premium Vodka Into India
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Company Receives First Purchase Order for India for 1,200 Cases of Its Ultra-Premium Marani Vodka
LOS ANGELES, CA--(MARKET WIRE)--May 4, 2009 -- Marani Brands, Inc. (OTC BB:MRIB.OB) (www.maranispirit.com) announced today that it has received its first purchase order from its distributor in India, Fairmacs Shipstores Pvt. Ltd. (www.fairmacs.com), for 1,200 cases of Marani Vodka.
On March 16, 2009, the Company announced that it has signed an agreement with The Fairmacs Group to handle warehousing and distribution of its products throughout India and Southeast Asia.
The Fairmacs Group, established in 1956, provides global shipping & transportation, consolidation/groupage & logistics, commodities, duty-free goods, and catering services. The Fairmacs Group employs over 720 workers worldwide.
According to the widely regarded International Wine and Spirits Record (IWSR), overall vodka sales in the Asia Pacific region have risen by 22.1% Compound Annual Growth Rate (CAGR) between 2002 and 2006 to reach 2.9 million cases. "This region represents one of the largest growth markets for us and we are very excited to move into the international arena with the receipt of our first purchase order from our Indian distribution partners," said Marani CEO Ara Zartarian.
The growth for alcoholic beverages in India, the fourth largest economy in the world, has been caused by steadily rising income and a young upwardly mobile middle class. Consumers in the Indian market are demanding premium vodka and other alcoholic beverages at an unprecedented rate however stringent regulations make it difficult for alcohol companies to penetrate the rapidly increasing market. "India has become one of the 'go-to' places for spirits and wine producers around the world and Marani has managed to successfully break into this coveted market. We will continue to open up other international distribution channels as we execute on our aggressive international expansion strategy."
About Marani Brands, Inc.
Marani Brands, Inc. develops, positions, markets and distributes fine wine and spirit products in the United States as well as international markets. Its signature product, "Marani Vodka," is an ultra-premium vodka manufactured exclusively for Marani in Armenia. It is made from late-harvest Armenian winter wheat, distilled three times, filtered twenty-five times and then, through a proprietary process, is aged in oak barrels lined with honey and skimmed dried milk to give it its unique taste. Marani Vodka was awarded the Gold Medal in the prestigious International Spirit Competition, held in San Francisco, California, in both 2004 and 2007 and the coveted Star Diamond Award by the American Academy of Hospitality Sciences in 2008 & 2009. Marani Vodka can be found in over 1,500 off-premise and retail locations and more than 900 premium on-premise venues across the nation. Please enjoy Marani brands responsibly and in moderation.
Forward-looking Statements
Certain statements made in this press release contain forward-looking statements that involve a number of risks and uncertainties. This forward-looking information is based on certain assumptions, including, among others, presently known physical data concerning size and character of reservoirs and economic recoverability. Some of these expectations may be based upon assumptions or judgments that prove to be incorrect. In addition, operations involve numerous risks and uncertainties, many of which are beyond Marani Brands' control, which could result in expectations not be realized or otherwise materially affect the financial condition, results of operation and cash flows. Additional information regarding these and other risks are contained in Marani Brands' filings with the Securities and Exchange Commission.
For more information on Marani Brands: http://www.maranispirit.com
Contact:
For more information, press only:
Nina Kevorkian
Director of Communications
(818) 503-5200
Email Contact
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